A made up expression when someone is trying to avoid committing to a "full" promise, so they have an excuse (loop hole) when they don't do what they have "half promised". A glorified way of saying "maybe".

Persons who tend to try to get away with using a "half promise" are:

a) Those who will not promise often, because they take them very seriously, and are a person of their word.

b) Those who are not good at keeping promises.

Note: In final reiteration, do not be fooled, this is not an acceptable form of promise.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.