Term used for unorthodox advertising, usually used to promote small-to-medium business's in a low cost, yet attention grabbing manner.
Did you see 2XA's new Guerrilla Marketing campaign in Abilene TX?

2XA Advertising wrote coupons for local a local pizza place in the dirt at the park, and everyone who took a photo of it to the local pizza place, got a free slice of pizza.
by 2XA Advertising May 03, 2013
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