The act of sending multiple text messages to someone without receiving a reply, causing the visible range of the iphone text message (sms) screen to be filled solely with gray message bubbles.

Note: The accumulation of texts causing a "gray screen" can occur over minutes, hours, or days; as long as the consecutive stream or thread of messages (multiple gray message bubbles) is uninterrupted by the recipient sending a reply (green message bubble)

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.