Originally used in "The Many Lives of Dobie Gillis" a sit-com that ran from 1959 to 1963. The main character, Dobie Gillis, used it when talking with Maynard G. Krebs. Krebs was played by Bob Denver, who later became known as Gilligan of Gilligan's Island. The line was later used in a Malt-O Meal commercial.

A saying from an old Malt-O-Meal commercial. When used to describe delicious, satisfying food, it has the potential to embarrass everyone who has to hear it.