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When your bro enters a whole new persona around girls with or without you around. Usually they become a total asshole or a completely different person. Occasionally, this douchebaggery is directed towards his fellow bros to make himself look better.
Example 1:
Bob: Why is John acting like such an asshole?
Dylan: Looks like he put on his girl facade.

Example 2:
Me and Chris were hanging out, but when Mary came by Chris become a total douchebag when he entered his girl facade.
by The Mysterious Stranger January 03, 2015
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Aug 6 Word of the Day
Used often in the business world, this incredibly versatile phrase can be literally translated as "fuck it."
The client changed the deadline to today? Well, it is what it is.
by A. Danish November 27, 2007
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