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A method of gaining customers or attracting attention by accentuating a certain trait/quality.
Many Southern car dealerships use honesty as a gimmick, insisting that they are "not one of those big-city dealerships".
by Diggity Monkeez January 28, 2005
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n. 1. A shiny seductive finish applied to a big pile of bull shit.2.A ploy geared to make you believe something of an untrue nature.
The Glazzel from Tony is one big freaking Gimmick.
by TheoCosby March 20, 2003
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In professional wrestling, a distinctive, sometimes stereotypical persona that a wrestler will take on to make him or her more interesting to the public, in either a positive or negative fashion.

In life, a distinctive, sometimes stereotypical persona that a person will take on to make him or herself more interesting to the public, in either a positive or negative fashion.
The Undertaker's gimmick is that of a 'dead man' with mystical powers, a long trench coat and an ominous, dark appearance.

That girl's gimmick is that of a trendy new york city bitch who describes herself on facebook in one or two word sentences, wears scarves year round, listens to bands you wouldn't expect her to listen to, and pretends to like tea and cupcakes more than she actually fucking does.
by King Kane July 05, 2009
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G-berg and Georgie let their gimmicks go rotten / So they died of hepatitis in upper Manhattan (Jim Carroll)
by marrowbone June 27, 2005
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Very similar to deal, it's a word with a nearly infinite number of meanings. Sometimes it's used in reference to prescription medication (particularly Viagra).
Pop a couple of gimmicks and you'll be right where you need to be.
by BTLS Fan September 21, 2005
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