Gerter is the name of the best furniture company across Europe. Not only do they provide the best furniture across European countries they are also a means of entertainment for 15-year-old schoolboys as they chant the name "GERTER" in the halls and corridors of the school.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.