The overly ornamental and histrionic behavior, actions and appearance of "churchgoers" and "faithful" e.g. the morons who are sucked in but bullshitters like Joel Osteen and his giant plastic smile and his raping of spirtuality to make things big and shiny seem accessible to anyone who believes in his particular brand of god.

v. collectively or individually finding someone/something to blame for a problem, as opposed to brainstorming which connotes finding solutions to a problem

n. the act of finding someone/something to blame for a problem

(from a TV ad for HD television)