Putting a lot of effort into a friendship and it not being reciprocated

A moment that is generally agreed to have had a significant influence on pop culture and everyday life. While the term was coined by Rose McGowan in context of the #MeToo movement, and is mostly associated with the K-pop community, the phenomenon is universal and a basic component of how culture works.

Real world events such as social/political movements, the election of a new U.S. President, major catastrophes and disasters, as well as entertainment such as movies, music and TV, can all function as cultural resets. Notable cultural resets in relatively recent memory include:

* The Beatles appearing on the Ed Sullivan show in 1964
* The Watergate scandal of 1974
* The release of Nevermind by Nirvana in 1991
* The September 11, 2001 attacks
* The election and inauguration of Barack Obama in 2009
* The COVID-19 pandemic

Platonic simping; Taking an extreme liking to a person in neither a sexual or romantic way

When you act like a simp to a friend to be sure that friend will be loyal to you and trust you. The more you friend-simp, the more that friend will trust you. It's used more when you are not used to have many friends or actually don't have any, or when you want to make that friendship to last more, in the first case you won't be able to stop friend-simp because you mostly will feel scared to lose your friendship, not even for a minute.