Simply put, an unecessary mistake, which stemmed from a smaller problem, which didn't get resolved. As a result the issue got a lot bigger.

The term Franchise is used as the goal of many small businesses is to become well established, with a solid foundation and processes, which will enable them to Franchise out. This enables a small business to become a larger business.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.