Fetch, a word made famous by the movie Mean Girls has been made over. Bitch has turned into biarch, so of course it's perfectly natural that Fetch is now pronounced Fiarch.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.