Instead of being who they were growing up (themself), many of the people on shows like American idol or reality shows traded in Mr./Mrs. Invisible neighbor down the street for an image that people would now care about and worship. Every now and then you even get an athlete or two that tries to focus people's attention on things other than sports that matter even less, like being the hottest/sexiest athlete. You dont meet many plumbers or electricians trying to be the hottest/sexiest plumber or electrician, they're just being a plumber or an electrician when they go to work.

Intelligence agency term for "psychological operation". A government or corporate-sponsored operation, usually taking the form of a "terrorist attack" or "crazed gunman on a spree", with the intent of panicking the public into demanding more police and laws inhibiting freedom. Psyops are usually carried out by drugging a civilian or group of civilians with aggression-promoting drugs, psyching them up, arming them, and sending them out to commit mayhem. Government-sponsored terrorism. See also blackshirts, conspiracy