The length of time any post on Facebook (and by extension, other forms of social media) is likely to receive new likes or comments.
Artie: Dude, that post was a GEM! I can't believe it only got two likes and a comment.
Mac: Well, it probably won't get any more. It's a week past the Facebook Fresh-by Date.
Mac: Well, it probably won't get any more. It's a week past the Facebook Fresh-by Date.
by ADPS III March 3, 2014