A made-up word used by TV news producers or assignment editors who should be mouth-punched; often used by people who think it's a more eloquent way of admitting fail.

lil mad is like big mad but the opposite, you mad but not mad to the extent of pullin somthin

A made up word used only by newscasters to show off that they're doing the job they're paid to do. A poor attempt to make the word ‘effort’ into a verb. To make it sound like something simple is tough to do, so they’re making extra effort. Often used as a stall when a report isn’t ready.

The use of physical or mental energy to do something; exertion.
A difficult exertion of the strength or will: It was an effort to get up.
A usually earnest attempt: Make an effort to arrive promptly.
Something done or produced through exertion; an achievement: a play that was his finest effort.

verb, to be attempting to

The acts of putting forth effort, either in the thinking stage or action stage, in order to complete a task.

To give effort