A made-up word used by TV news producers or assignment editors who should be mouth-punched; often used by people who think it's a more eloquent way of admitting fail.

A moment that is generally agreed to have had a significant influence on pop culture and everyday life. While the term was coined by Rose McGowan in context of the #MeToo movement, and is mostly associated with the K-pop community, the phenomenon is universal and a basic component of how culture works.

Real world events such as social/political movements, the election of a new U.S. President, major catastrophes and disasters, as well as entertainment such as movies, music and TV, can all function as cultural resets. Notable cultural resets in relatively recent memory include:

* The Beatles appearing on the Ed Sullivan show in 1964
* The Watergate scandal of 1974
* The release of Nevermind by Nirvana in 1991
* The September 11, 2001 attacks
* The election and inauguration of Barack Obama in 2009
* The COVID-19 pandemic

A made up word used only by newscasters to show off that they're doing the job they're paid to do. A poor attempt to make the word ‘effort’ into a verb. To make it sound like something simple is tough to do, so they’re making extra effort. Often used as a stall when a report isn’t ready.

The use of physical or mental energy to do something; exertion.
A difficult exertion of the strength or will: It was an effort to get up.
A usually earnest attempt: Make an effort to arrive promptly.
Something done or produced through exertion; an achievement: a play that was his finest effort.

verb, to be attempting to

The acts of putting forth effort, either in the thinking stage or action stage, in order to complete a task.

To give effort