"They ran through the woods, for many nights, haunted by demons and other creatures of the night, in near panic, stopping only for the occasional piss. Steve was spared, but in desperation, Toto had to go."

"We had to _eat the dog_ on that excursion!"

Sen. Chuck Grassley (R-IA) proposed an amendment requiring members of Congress and their staffs to buy health insurance on the exchanges they are setting up, forcing lawmakers to get insurance the same way some of their constituents will. In some circles, this is known as "eating your own dog food."

-- from electoral-vote.com, 14 Oct 2009

A (historical) example of -not- eating your own dog food would be Microsoft developers using IBM's OS/2 operating system while developing Windows software because it was more stable than their own operating system (Windows 3.1 and Windows 95 at the time).

Mike: Man I'm sweating like a lesbian eating a hot dog in here!
Greg: Shut up dickhead.

If we teach that you should create a business plan each year and we follow our own teachings; then "we eat our own dog-food."

You: That fucking moron just drove off without releasing his trailer brakes.
Me: That is hotter than a fag eating a corn dog!

Hey did you hear that uncle tom did the eat a dog challenge to his colleague

Honey, I’m so darn hungry, I’d eat a dog’s ass!