7
Event Driven Marketing.
Simply put the Event Driven Marketing (EDM) approach is to analyse each customer’s needs and actions in order to determine when they need something (Customer pull) not when you want to sell them something (Product Push).
More formally, Event Driven Marketing (EDM) is the discipline within marketing, where commercial and communication activities are based upon these relevant and identified changes in a customer's individual needs (see Wikipedia).
In this context, an “Event” is defined as a detectable change in an Individual’s circumstances, today, which is relevant and significant, either in fact or in their mind.
Simply put the Event Driven Marketing (EDM) approach is to analyse each customer’s needs and actions in order to determine when they need something (Customer pull) not when you want to sell them something (Product Push).
More formally, Event Driven Marketing (EDM) is the discipline within marketing, where commercial and communication activities are based upon these relevant and identified changes in a customer's individual needs (see Wikipedia).
In this context, an “Event” is defined as a detectable change in an Individual’s circumstances, today, which is relevant and significant, either in fact or in their mind.
An example of EDM might be the deposit of a large amount of money. At this time, the customer is likely to re-assess their financial situation to cater for these new and changed circumstances.
They may consider moving house, purchasing a car, investing, opening a savings account for their child, etc. Thus, if a bank could determine an Event such as this in a customer’s life, it would represent an excellent opportunity to contact them in order to offer appropriate products and services.
They may consider moving house, purchasing a car, investing, opening a savings account for their child, etc. Thus, if a bank could determine an Event such as this in a customer’s life, it would represent an excellent opportunity to contact them in order to offer appropriate products and services.
by kingbeard March 09, 2014
8
An acronym for "Electro house, Dubstep, Moombahcore." Typically used by inexperienced DJs and DAW jockeys to describe the style of music they are trying to produce.
"Hi, I'm a producer from the suburbs. I produce and DJ EDM music. EDM is my favorite kind of music and I want to be like Skrillex and Afrojack when I grow up. I pirate all my software because my mom won't increase my allowance."
by shitforbrains187 August 04, 2012
12
1. Electronic Dance Music. A broad category to describe electronic music suitable for dancing including but not limited to house, trance, techno, drum and bass and any respective subgenres located therein.
2. Shorthand used by dance music noobs that don't want to accidentally trigger a dance music fandom with an incorrect assumption of a track's genre.
3. Generic term used to dumb down dance music when talking with someone that calls it doof doof or wubwub.
2. Shorthand used by dance music noobs that don't want to accidentally trigger a dance music fandom with an incorrect assumption of a track's genre.
3. Generic term used to dumb down dance music when talking with someone that calls it doof doof or wubwub.
1. Deep house, acid house, French house and progressive house are four examples of house music, which is one of the oldest genres of EDM.
2. "Check out this new Aly & Fila track! They're my favourite trance act!"
"Meh, their vocal trance sucks. I only listen to their uplifting trance."
"It's all EDM tho, right?"
*grrr*
3. "Bloody kids and their doof doof music! Oops ... I mean bloody kids and their EDM! Bloody EDM! It's political correctness gone mad!"
2. "Check out this new Aly & Fila track! They're my favourite trance act!"
"Meh, their vocal trance sucks. I only listen to their uplifting trance."
"It's all EDM tho, right?"
*grrr*
3. "Bloody kids and their doof doof music! Oops ... I mean bloody kids and their EDM! Bloody EDM! It's political correctness gone mad!"
by tonedebone August 17, 2019
13
Basic mass marketing. An horrific mash of electronic 'styles' brought into one easy to handle nursery music for the types that have absolutely no taste in music and want to simply be part of something huge.
The biggest lie about this crap is that it 'starts people on the way to more serious music' .
the worst thing to happen to electronic music yet.... (apart from trap)
The biggest lie about this crap is that it 'starts people on the way to more serious music' .
the worst thing to happen to electronic music yet.... (apart from trap)
by tom healey August 29, 2016