A term coined by web traffic and promotion company uSocial.net, meaning the act of driving attention to something by using shock-tactics that would normally garner the interest of the majority of the public.

Anatidaephobia is defined as a pervasive, irrational fear that one is being watched by a duck. The anatidaephobic individual fears that no matter where they are or what they are doing, a duck watches.

Anatidaephobia is derived from the Greek word "anatidae", meaning ducks, geese or swans and "phobos" meaning fear.