A process in which someone (usually a n00b is completely dominated by another person. This is usually performed through the act of beating them in a rock-off, covering their myspace page with pictures depicted the act of De-Gillzing or simply humiliating them with witty verbal abuse.

v. collectively or individually finding someone/something to blame for a problem, as opposed to brainstorming which connotes finding solutions to a problem

n. the act of finding someone/something to blame for a problem

(from a TV ad for HD television)