Someone, usually very narcissistic and patronizing, who charges lonely and desperate men large sums of money under the guise that they (the coach) can "magically" help the man pick up and attract women by giving advice. Dating coaches especially tend to favor uglier and weaker minded men as "clients".

A lot of the advice given by MOST dating coaches is not very effective (having the opposite results), and is likely to make the man come across as "creepy/stalkerish" or get the man into trouble. Some dating coaches even advise "begging" (ie pedestaling the woman to no return".

A dating coach is an individual who claims to be able to "coach" people (mostly men) into attracting the opposite sex. Of course, for a large fee.

A lot of these coaches give misleading advice, as well as tell men to pursue a woman after she has turned him down.

Coaches will also string clients along, first they will pressure you to sign up for their expensive course, then sell a book, then another course, then another book and so on.

They will also use all sorts of tactics to get people to pay for the coach's services, including patronizing lines like "you can meet your dream girl if you do this" or "pickup loads of hot women"..etc