When an individual uses a tactic or strategy that is too OP. Sometimes a person must be called out for their cheese moves. However in most cases it is a pathetic excuse for poor strategy such as not understanding basic game-play or a lack of general thought.

Changing the workflow of a system in such a way that a user's behavior has to be altered significantly to achieve their goals (in the same way that relocating the cheese for a lab rat while force them to run the maze differently)

What you say when you desire a block of cheese to move out of the way.