This phrase or expression is used the same way you'd use phrases like "calm your tits"or "calm your shit" to tell someone to not be overly dramatic or go overboard/ overthink shit.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.