The juxtaposition between a great flagship product from one company (Brewdog Beer), where expectations have risen by the first product, followed by the disappointment of the second product (soggy and flavourless Brewdog fries).

For example, you are at Brewdog with your mates enjoying their amazing craft beers, and then you order their incredibly disappointing fries.

When you eat dirt for the first time and leave your family to build a shack in the woods