When Connex leaves Melbourne, Australia after failing to maintain its contract to run the train system, it is estimated that it will cost $15 million to change station signs, uniforms, posters and logos for the new company. However, long-term problems such as punctuality, rolling stock maintenance and customer safety will still persist, as these are issues that only the state government can address. This money alone could buy a badly needed new train. The term Brandwash has been created to cater for this common distraction, similar to Greenwash - where a company boasts of it's green credentials which are often dubious.

After reading "There is a lot of uncertainty around financial transactions and investments right now, and the wrong decision could result in dire consequences" in his daily Horrorscope, Edward climbed back into bed, pulled the sheets over his head and remained there for the rest of the day.

Edward only had enough gas in his car to get to the gas station but was not sure if he had enough money in his account to pay for gas. His cell phone service had been cut off because his payments were in arrears, and since the only way he could be sure he had enough money (to pay for gas) would be to call the bank, he felt it best to hide in bed and hope his horoscope for tomorrow was more positive.