n. The act of boasting about something under the guise of complaining.
v. To boast under the guise of complaining.

The one the started it all, "It's so hard to find good help these days."

A term accompanied by a hand gesture used to point out a persons self-pride. Even the most obnoxious braggarts can be stifled with a well placed "Sweet Brag" The hand gesture looks like a rock and roll sign with the pinky and pointer fingers lowered significantly until they are pointing more forwards than upwards.

To brag about something without putting the emphasis on the brag itself, often in the context of a bigger story.

Complaining about yourself/your life or a complimenting someone else/theirs, as a thin veil for bragging.

talking up a significant other without that significant other being present, openly displaying affection and love without shame

The act of knowingly and consistently using your Facebook wall to list all your supposed accomplishments and embellish your fabulosity quotient.

Can also apply to all mediums of modern internet communication. (Examples: space-brag (MySpace), tweet-brag (Twitter), etc.

A form self promotion where the promoter thinks he is, almost subliminally, bragging about himself in the context of a humble statement or complaint. Everyone listening thinks he a jackass.