Sounds a bit French, but it originates from the Slavic phrase „Bože moj!/Боже мой!”, used usually to glorify God. In this case, the expression signifies gratitude over the existence of a heartless, sexy (for some, not for me), Bulgarian boy called Bozho. He debates and is pretty much good at everything except texting and being a good human being. As much as we hate to admit it, everyone has a crush on him, probably even married couples.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.