Bohr-awng-ing

To be rude.
To act as if you are superior and attempt to display this superiority by putting others down; making them feel of less worth, When in reality the insults and put-downs are completely ignored because they are boring and dated and they result in neither anger nor amusement just simple mediocrity.

People who are being Boronging usually do so because of their own lack of self confidence; therefore they have a need to make themselves feel important.

Someone people turn to when they're sad who makes them feel better.