A person who goes to see one movie numerous times at the theatre. instead of just downloading it, or waiting till the movie comes out on DVD, this person spend a lump-sum of cash to see a mediocre movie only a normal person would see once.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.