When someone is to a point that they're so obsessed with Billy Mays it's like a drug to them. Like The drug "Purple Haze".
Some Guy: What are you doing?

Some Other Guy: Watching all of Billy Mays' commercials,
there amazing! I also bought all of his products!!!

Some Guy: Dude, are you on drugs or something?

Some Other Guy: No.

Some Guy: Oh, wait, It's probably from Billy Haze.
by CaptainJefe January 10, 2010
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