This is when a consumer begins purchasing only Apple products.

Solarpunk is a movement focused on a positive, ecological vision for a future where technology is used for human-centric and ecocentric purposes. It is a literary, artistic and aesthetic sub-genre and is also closely tied to eco-political activism. Solarpunk narratives have a distinctly positive and utopian foundation in contrast to the often dystopian visions found within other "punk" science fiction genres.

Changing the interface or usability of a product in such a way as to "dumb down" and remove consumer choices to eliminate consumers having to think.