This is a term created by some idiot in order to try to often those decent people out there who realised that Superdry clothing is very much overrated, and that you can get much better clothing for the same price elsewhere.

A pubic hair piece. A toupee for the pubic area/genitals. In the 1700’s when mercury was used to treat sexually transmitted diseases (Gonorrhea or Syphilis) one of the side effects was the loss of pubic hair. To disguise this condition, that was not cured by mercury, a Merkin was employed.

Complains about the ammount of people that wear sueperdry jackets, claiming that they are stupid, gay, pointless, chavy(?), common, etc. This hatred usually comes from pure envy, as they cannot afford a Superdry Jacket themselves.