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1. When you know what you're saying is bullshit but you're going to present it as your version of reality anyways even if it is contrary to first hand accounts, photographic evidence, reputable reporting sources, and verifiable numbers given by things such as ticket sales or public transportation data

2. An attempt to gaslight the population in an effort to control the media and create propoganda by substituting something beneficial to the regime instead of reporting verifiable truths that paint a negative light on a subject.
"In an interview on NBC's 'Meet the Press,' host Chuck Todd pressed Trump senior adviser Kellyanne Conway about why the White House on Saturday had sent Spicer to the briefing podium for the first time to claim that 'this was the largest audience to ever witness an inauguration, period.'
'You're saying it's a falsehood. And they're giving -- Sean Spicer, our press secretary -- gave alternative facts,' she said.
Todd responded: 'Alternative facts aren't facts, they are falsehoods.' "
by mozzy-o January 22, 2017
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The opposite of facts. Historically, alternative facts were reffered to as lies.
Alternative facts, a spin on classical facts, are all the rage in America right now. These so called "facts" will be used repeatedly by republicans, Kellyanne Conway, and trumpsters throughout the presidency of Trump, however long that turns out to be.
by UndergroundEd42 January 22, 2017
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9
Lies or made up facts when the truth or facts make 'The Donald' or 'Team Trump' look negative
"Angered by the media's portrayal of inauguration crowds, President Trump's new press secretary, Sean Spicer, espoused a few easily disproved facts during his first news conference — eliciting groans from critics wary of four years of what Trump adviser Kellyanne Conway referred to as 'alternative facts.'", as reported by CNN.
by Indian on Indian Road January 22, 2017
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10
When truth is so unfavorable to a pathological liar, that they must invent a whole new category of lies to describe their nakedly intentional acts of deception.
Kellyanne Conway told CNN that the President and his Press Secretary presented alternative facts about inauguration photographs that prove conclusively how few people attended the ceremony.
by hewritesforODandcoinedthisterm January 22, 2017
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11
Using lies in an attempt to change the truth when the actual truth does not conform to the narrative you want to forward.
The press secretary didn't lie he was just using alternative facts.
by poidogp January 22, 2017
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12
What a liar calls his lies, to reassure himself.
Todd: Why did Spicer tell a falsehood to the press?
Conway: What you're calling "falsehoods" are actually just alternative facts.
by @dumptrump January 22, 2017
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13
The worst of the four classifications of lies: lies, damned lies, statistics, alternative facts. Alternative facts are distinguished from the other damnable lies by the addition of gaslighting the listener.
After backing up her false statements with alternative facts, Kellyanne Conway threatened the "dishonest" media for suggesting that she might be lying.
by Bogrimm January 22, 2017
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