An Alpha Couple consists of two people who strive to fulfill society's traditional norms regarding education, marriage, employment and child-rearing. Some would refer to them as "The Perfect Couple".
Both man and woman have university degrees and are likely to have married young (in their mid-twenties).
Though not necessarily an Alpha Male himself, the man is the breadwinner, holding down a white-collar job in IT, Finance, Accounting or Marketing.
His wife, although university-educated, has few ambitions other than raising a family. If employed at all, she is likely to work mornings or have her own small business (eg: a small shop or nursery).
Financially, the couple are secure, with little or no debt save for a home loan. Although still in their twenties or early thirties, both are already making provisions for retirement.

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