What you pay to a church in donation, tithe, promissory, loyalty and allegiance 'guaranteeing' you a comfortable afterlife in that religions ethereal real estate. The one type of insurance than nobody can be held to account for and those selling it never having to pay up.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.