Adness is defined as advertising that generates a negative reaction from the very people it’s trying to persuade. The broken social contract between advertisers and consumers is the root of all adness.
Examples of adness include advertisements that violate the social contract by blocking content, invading personal spaces, employing shocking or deceptive tactics to get attention, using “adspeak” instead of conversational language and delivering inappropriate messages at an unsuitable time. The term was coined by Carton Donofrio Partners in 2010. In an effort to take a stand against adness, the Baltimore agency launched www.StopTheAdness.org to inspire change within the advertising industry.
Examples of adness include advertisements that violate the social contract by blocking content, invading personal spaces, employing shocking or deceptive tactics to get attention, using “adspeak” instead of conversational language and delivering inappropriate messages at an unsuitable time. The term was coined by Carton Donofrio Partners in 2010. In an effort to take a stand against adness, the Baltimore agency launched www.StopTheAdness.org to inspire change within the advertising industry.
Boy: Ugh, this pop up ad overtook my screen.
Girl: Annoying. That's adness.
Boy: I hate these tampon ads that air during football games.
Girl: Ha. That's adness.
Girl: Annoying. That's adness.
Boy: I hate these tampon ads that air during football games.
Girl: Ha. That's adness.
by Cultured_81 April 15, 2010
by Potatosmileyface November 17, 2015
Gods crown, a lowkey pretty boy that gets a lot of girls and is very charming towards everybody it takes a long time to get him mad but when you piss him off he will beat your ass. He is one of the best at sex he makes girls scream worldwide.
by Daethegoat March 13, 2017
5 seconds of our life wasted while trying to watch the 11-hour version of Pink Fluffy Unicorns. Also is your excuse when caught watching something you shouldn't be seeing.
by Captain Lieutenant October 10, 2015
Person 1: Why are there so many ads on urbandictionary.com
Person 2: Because drugs don't come cheap.
Person 1: I see.
Person 2: Because drugs don't come cheap.
Person 1: I see.
by Justingraziano July 28, 2008