mostly found in facebook when a person post something on his/her wall and surprisingly that person will be the first one to LIKE his/her own post and COMMENT on his/her own post. It's like talking to yourself.
Keeshia Pretty: Im feeling sexy!
Keeshia like this.
Keeshia: yeah right!
Keeshia: hahahaha!
Keeshia: this is self service..LOL!
To make a statement to return serve (see served)
In order for self service to occur, the subject must state a fact that is obviously incorrect, mispronounce words or to basically make a fool of one's self in a feeble attempt to make a own of another individual. A successful 'service match' requires an umpire.
Once self-service has occured, the individual who served himself got owned.
(Note: whilst serving at a 'basic' level, serves don't need to make much sense).
Oli: "Uhhh...if my mother's face is gay, what does that make mine?"
Umpire Sean: "Lol, self service!"
Chris:"You got owned buddy"
*walks off with the ladies*
In this example, note the similaor subject between serves, this is common whilst servage is occuring. When a Ralleigh gets going, serves tend to get more complex.