Herdcore is a subcultural phenomenon that started in early 2014.
Herdcore
kids are fully aware that all the choices they have are determined by mass-market
based data, they embrace that their lives are enslaved by herd-mentality.
They are convinced that they are already branded before they can find their own identities.
They express themselves by wearing cowbells, nose rings (septums), brandings, cow print and
burnt holes in clothes plus all sorts of cow-related accessories. Herdcore
music usually includes cowbell sounds and repetitive beats.
"I'm not Normcore, I'm Herdcore because
I am aware of my brands."
"I can
still express myself creatively,
if only cause I can't."