Jeffree Star is a European-American businessman, entrepreneur, makeup artist, internet personality, singer and content creator known for founding Jeffree Star Cosmetics, his early MySpace fame,
music career (album Beauty Killer), and gender-bending persona, building a beauty empire with vegan, cruelty-free products and massive
YouTube success. He started with makeup as a
child, moved to LA after high school, and leveraged his online presence to launch his cosmetics brand in 2014, becoming a wealthy content creator.