The coolest person in the world. There is only one of them and they are the most amazing person you will ever meet. It is an honor to look them in the eye.
1: "Woah, that guy's amazing! Who is he?"
2: "That's the one and only Safmaster! Bow down to him!"
Someone who's outrageous swagger is so unreal and mind-blowingly amazing that he/she is named a Swag Master. However, since only one Swag Master of the Universe can exist, one's swag must be so intense and epic that people physically pass out from prolonged exposure to it. That is what constitutes a Swag Master of the Universe.
Some examples of past winners of the honorous title "Swag Master of the Universe" include interenet meme star Kamina with the epic cape and shades, and more recently Justin Bieber... LOL jk.
A person who walks with a bounce in their step and makes anything look like it's more fun than it actually is.
Can also be used as 'swagga mister' in appropriate situations of complete spectacularity.
Look at Matt the swag master walking down the street with his hat turner sideways! He's got his swagga on today!