EA (also known by their full, unabbreviated name Electronic Arts), is the second most largest gaming company (by revenue, that is), just behind Activision Blizzard. They own trademark rights to many games like
Star Wars and Plants vs Zombies (remember that game? lmao). They've been criticized for their
stupid DLC and meaningless transactions in their games, and also basically rereleasing games over and over. Plus they're unfinished.
TL;DR: EA is Atari but greedy and hates others.