A sub genre of rock music originated in the Midwest. Characterized by light and
semi-twangy guitar riffs, this genre is dedicated to mostly blue-collar workers and average folks from Middle
America (Missouri, Illinois, Nebraska, Indiana, ...)
ex: Bruce Springsteen, John Mellencamp, Bob Seger, Tom Petty,...
Heartland rock is probably the most
easy-listening sub genre of rock music, and it is also the epitome of American pride and small town pride, which is similar to Country music and Southern Rock.
Bob: I live and die in the heartland, and ain't nothing
beat the music where I'm from.
Bill: what type of music do your folks listen to?
Bob: my folks only listen to one thing, and it is heartland rock.