An amalgam of the words proactive and consumer. Literally a consumer who becomes active to help correct and better the goods and services found in the marketplace at any given time.
Also a consumer who helps design or customize the products they purchase.
Coined by Alvin Toffler in his book "The Third Wave" in 1980.
The design team tapped a key customer group of prosumers in seeking to understand the photography market's needs in the next 3 years.