A very impressive erection.
Usually encountered with clothes on.
Not noticeable at first but a profile view
or an accidental poke may garner the attention.
Veronica Corningstone: Mr. Burgundy, you have a *massive* erection.
Ron Burgundy: Oh, uh, it's the pleats... the pleats in the pants. It's an optical illusion. I was just about to take them back... to the pants store. Oh this is embarrassing.
(Ron Burgundy has a shurg in this scene)