1 definition by Guy reading a marketing text book.
The 45 million people born between 1965 and 1976. Dubbed Generation "X" because they have no war, depression or other socioeconomic condition to identify themselves with. (i.e. Malcom "X"-has no family name, thus he must go by his given name.)
Mountain Dew's use of extreme sports in advertising targeted to Generation Xers helped boost the brand's market share to fourth in the soft drink category.
by Guy reading a marketing text book. September 28, 2003