The act of attempting to publish a name on
Urban Dictionary.
If it is the publisher's name, it makes them a self-absorbed asshat.
If it isn't their name, it makes them creepily obsessed with that person.
If they're genuinely trying to publish a term, but it happens to also be a name, it doesn't matter, because it can and will be perceived otherwise.
The best thing to do is just not do it.