To take a picture of ones self holding a beverage (originally a canned soda, but all drinks are acceptable)
the picture must be posted as a profile photo or to a blog.
, it is mandatory to "like" the photo, and the comments following.
It is also customary to comment after the photo with "Word?!"
"following the drink" was conceived august 1st, 2010 by 4 brilliant coworkers.