A completely made up word which is a part of viral marketing to increase the exposure of the Nintento Wii console.
Marketer1: how do we spread the word about the wii better?
Marketer2: I know, there's this site which lists new and cutting edge words, we'll post a made up word which pertains to the wii there, let's use the word.. Wii-kend!
Marketer1: yay, you're the man Marketer2
Marketer2: of course! now, excuse me while I go and take a wii wii :D
*both marketers laugh and then post the silly word*
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