Short for 'viral marketing'. An online marketing strategy that encourages people to pass on a marketing message. Amusing and low-budget, a good Internet viral campaign (e.g. "Jerry Tate: Office Linebacker") will get surfers forwarding the ad to all of their friends to others, giving the company great word of mouth.
"FWD: Check out this hilarious viral from Hyundai!"
Prices shown in USD.
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