Unjournalism, also called fake news, news satire or mock news, is a type of parody presented in a format typical of mainstream journalism, and called a satire because of its content.
News satire has been around almost as long as journalism itself, but it is particularly popular on the web, where it is relatively easy to mimic a credible news source and stories may achieve wide distribution from nearly any site.
Generally, the goal of Unjournalism is to make social commentary in a form that provides entertainment.
Because news satire or unjournalism relies heavily on irony and deadpan humor, it is occasionally mistaken for real news.
"Reuben Robert would like everybody to remain calm. He will be auctioning his collection of pocket-combs, curlers and 2 hair-dryers via Ebay India. A notification on the same will be issued shortly. His hair-brush with death is not for sale at this moment." - Excerpt from The Foreskin Press, a fine example of Unjournalism, and the creator of the word.
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