When the brand pays a celebrity to ask them not to use their product for fear that it would tarnish the brand.
Opposite of endorsement.
The Situation received an undorsement when Abercrombie & Fitch offered him "a substantial payment" not to wear its clothes after it revealed it was "deeply concerned" that the 29-year-old "could cause significant damage" to the brand's "aspirational nature".
Prices shown in USD.
Type your email address below to get our free Urban Word of the Day every morning!
Emails are sent from email@example.com. We'll never spam you.